This is an applied Business degree with concentrations that will lead the graduates into specific industry sectors and jobs within the field of Digital Marketing, such as: retail, fashion, automotive, tourism and education marketing.  All students on this program will study the generic business courses which will provide graduates with a sound foundation in Business Administration enabling them to contribute to all elements of the business operations. The major focus of the program is however on Digital Marketing.


You may choose to exit the Bachelor’s degree with a diploma after successful completion of all diploma requirements.


If you are looking for more information regarding admission please click below.

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