The Diploma in Digital Marketing (Dip. DM) 2-year program prepares graduates with the knowledge, skills and competencies needed for a career in digital marketing.
After completing this hands-on diploma program, graduates will possess a foundation in digital marketing (DM) platforms, tools and techniques. They will be well-positioned to create content and assist with the development and execution of marketing campaigns and strategies. Students gain hands-on experiential learning through applied assignments and a required 6-week DM work placement.
Graduates of the Diploma in Digital Marketing (Dip. DM) are eligible for entrance into the third year of the Bachelor of Applied Business Administration in Digital Marketing (B.A.BA DM) program.