The Diploma in Business Management (Marketing) is designed to give students a background in business management with emphasis on the area of marketing. Students acquire a solid understanding of the practices involved in marketing and promoting a product or service. This includes advertising, market research, professional selling, distribution, business planning and customer relations.
1. To provide students with an in-depth understanding of activities involved in the management of organizations.
2. To develop skills in selected key areas of management activity such as marketing, advertising, promotion, retailing and services.
3. To develop a capacity for leadership, teamwork and co-operation in problem solving.
4. To acquire skills, knowledge and experience that will complement personal initiative, creativity and energy to ensure a successful career.
5. To relate management studies to the needs of the public and private sectors of the economy.
Graduates may obtain employment in a variety of businesses, organizations and government departments. The following is a brief list of the positions that graduates may occupy after successful completion of the program: advertising manager, account executive, account coordinator, brand manager, sales representative and customer service representative.
1. High School completion with an overall 60% average in:
OR
Persons 19 years of age or older who do not meet the entrance requirements for this program may be considered on an individual basis under the Mature Student Clause.
2. Successful completion of the Skills Placement Assessment
The Business Certificate/Administration/Management program allows exit points after completion of Certificate, Administration Diploma or Management Diploma levels.
Students may complete an initial concentration of Business Courses and a two week work exposure leading to a Certificate in Business Administration.
Students may continue beyond the Business Administration Certificate level program by selecting an area of specialization from one of the following options: Accounting, Human Resource Management or Marketing. Upon successful completion of this area of concentration along with a four-week work exposure, students may graduate with a Diploma in Business Administration.
Students may continue even further in their area of specialization by completing additional courses beyond the Administration Diploma level. Successful completion of these courses, will allow students to graduate with a Diploma in Business Management.
Graduates of the Business Management program may have the opportunity to transfer credits to institutions such as:
Graduates may also wish to further their studies to achieve professional designations with: